Forbes Books

Real Trading

Real Trading is a retail platform designed for amateurs who want to trade their own money in a safer, smarter way, beginning with an initial rollout in the U.S. market. We plan to offer unprecedented direct market access within a compliant environment, giving retail traders a chance to “test the waters” with tools once reserved for professionals.

Real Trading was conceptualized as a practical response to the gaps in today’s retail trading landscape. It will give individuals a safer, smarter, and more structured trading experience — built entirely within a proven, professional-grade compliance framework. Rather than asking regulators to catch up, the platform is designed to be pre-emptively compliant, providing an environment that meets high regulatory standards from the outset.

Real Trading Website

About Real Trading

Real Trading by DANIEL SCHLAPFER

Real Trading, an imprint of Forbes Books, is a powerful call to action for traders, investors, and anyone interested in the future of stock markets. In this timely book, Daniel Schlaepfer reveals why human insight still outperforms algorithms and why real traders – not machines – are essential to keeping markets honest, liquid, and vibrant. Daniel exposes how high-frequency trading, dark pools, and commission-free apps are reshaping markets in ways most people do not understand. He challenges the myth that trading has become fully democratized and shows how concentrated power is threatening market stability.

Drawing on his experience as the founder of Select Vantage Inc., one of the world’s largest human-driven trading firms, Daniel makes the case for harnessing the power of markets while preserving the human touch. This is a must-read for anyone who wants to navigate modern markets with clarity, confidence, and purpose.

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"Real Trading cuts through the noise. Daniel shows that human insight isn’t outdated, it’s a competitive edge. Every aspiring trader should read this before stepping into today’s markets."
Charles Kim

THE MEANING OF REAL TRADING

Today, millions are eager to trade from home, hungry to learn the ropes and take control of their financial futures. If harnessed properly, this surge of enthusiasm could boost global liquidity and democratize market access like never before.

But where there is demand, there is always danger. Just as many people are stepping into trading with genuine ambition, others are lining up to exploit them—turning eager learners into products rather than empowering them as profit makers.

Excerpt from Chapter 7 ‘Trading Like a Professional’ - Real Trading
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Daniel Schlaepfer, CFA

President and CEO
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Daniel Schlaepfer is the President and CEO of Select Vantage Inc (SVI), and its affiliates Select Vantage Canada Inc, Select Vantage Ontario Inc and Elite Vantage Placement Ltd. SVI is a global leader in electronic market-making, employing over 2,500 staff in 39 countries. On any given day, the firm can trade over US$3 billion a day on global stock markets.

Educated in Canada, Daniel received an MBA from the John Molson School of Business, Goodman Institute of Investment Management at Concordia University, and a Bachelor of Commerce from the Rotman School of Management at the University of Toronto. He is a CFA charter holder and passed the FINRA series 7 and 24 exams as well as CSI courses, CSC and PDO.

In 2019 Daniel was named to Canada’s Top 40 under 40 list and Concordia University’s Top 50 under 50 alumni shaping business in Canada. Between 2019-2023, he served two consecutive terms as a member of the Ontario Securities Commission’s Market Structure Advisory Committee (MSAC), a forum that discusses issues associated with market structure and marketplace operations in the Canadian markets.